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ESOP · How do we set one up?

Building your ESOP, step by step.

Equity is the strongest tool a startup has to attract and keep great people — but only when the scheme is built right. Here's how an ESOP comes together with OLN beside you.

Interactive — pick a scheme type, open any step, and tick off the self-check below.

1 · Choose your scheme

Best when — the default for most HK startups; you want to give upside without handing over shares or cash today.

  1. Set the option pool size and exercise price
  2. Adopt scheme rules and pass board approval
  3. Grant option agreements and update the register

Key terms: exercise price · vesting · cliff · exercise window · leaver terms

FeeFixed fee · on request
Timeline~2–4 weeks
OutcomeOptions vest over time, exercised later

Best when — you want recipients to hold (or be promised) real shares now, subject to vesting and buy-back if they leave.

  1. Decide shares vs RSUs, and the vesting shape
  2. Board and shareholder approvals
  3. Issue / allot and document buy-back rights

Key terms: vesting · reverse vesting · buy-back · transfer restrictions

FeeFixed fee · on request
Timeline~3–6 weeks
OutcomeShares held or promised, subject to vesting

Best when — you want to mirror equity upside in cash, without touching the cap table — simplest to run, no dilution.

  1. Define the phantom unit and trigger events
  2. Board approval of the plan
  3. Issue award letters to recipients

Key terms: phantom units · valuation basis · trigger events · payout cap

FeeFixed fee · on request
Timeline~2–4 weeks
OutcomeCash tied to value, paid on a trigger

No surprises on cost — we work on a fixed fee or capped range, confirmed in writing before we start. Just ask for a quote.

2 · How a scheme comes together
Design
01Strategy & pool sizing

Decide how much equity the team should get, model the dilution, and pick the instrument before you promise anything. The best time to bring OLN in.

OLN-ledFounder
02Scheme design

Set vesting, cliff, exercise price and good-leaver / bad-leaver terms so the scheme behaves the way you intend.

OLN-ledFounder
03Dilution & cap table impact

Model how the pool affects founders and investors, and reflect the reserved pool in your cap table.

OLN-ledInvestor
Documentation
04Scheme rules

Draft the master scheme rules that govern every grant — the single source of truth for the plan.

OLN-led
05Grant documents

Option agreements, award letters or RSU documents for each recipient, ready to issue.

OLN-led
06Board & shareholder approvals

Board and, where needed, shareholder approvals to adopt the scheme and reserve the pool.

OLN-ledFounder
Rollout
07Communicating to the team

Plain-language summaries so recipients understand the upside — not just the legal terms.

Founder
08Granting & records

Issue the grants, update the option register and keep statutory records in order.

OLN-led
09Ongoing administration

Handle exercises, leavers, buy-backs and what happens to the pool at an exit.

OLN-ledFounder
3 · Ask yourself
Do you know how big your option pool should be — and how it dilutes you and your investors?
Do you understand vesting, cliffs and what happens when someone leaves — good leaver vs bad leaver?
Do you know the difference between options, restricted shares and phantom equity — and which fits your team?
Can you explain the scheme to a candidate so it feels like real upside — not just paperwork?
Do you know when and how options get exercised — and what it costs the employee and the company?
Have you thought about what happens to unvested equity at an exit, acquisition or down round?
Tap each one you're confident about. Not sure on any? That's exactly what we handle.

Set up the scheme
before you promise the equity.

Whichever scheme fits, we design it, document it and keep it clean as your team grows. I quote up front.

Educational material only — not legal advice. For advice on your own matter, speak to us directly.